Essentials

Cookie Monster from sesame street in bright blue color on this four pack of light up glo pal cubes.

Elmo from Sesame Street glows in bright red color on this four pack of light up glo pal cubes.

The Breast Mask for Lactation is filled with fenugreek + fennel to help boost milk supply while you chill. Designed for breastfeeding moms in mind - no artificial fragrances, phthalates or parabens - to get your boobs back to business. Think self-care for your lactating breasts.

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and start practicing good oral hygiene with the Training Toothbrush for Toddlers. Equipped with triple-angle bristles which clean all sides of their teeth at once, this toothbrush makes brushing their teeth take a shorter amount of time than a traditional toothbrush. The stay-put suction cup keeps the brush from rolling off countertops, while the easy-grip soft silicone handle is easy to maneuver for toddlers and parents - so you can make sure the job really gets done. Build healthy oral health habits with the entire oral care line from Frida Baby.

Kickstart bedtime routine at bath time with Vapor Bath Bombs, made with soothing lavender oils. Like a lullaby for the nose, these lavender Bath Bombs indulge little one in a chill bath sesh and [fingers crossed] a sound night's sleep.

Turn almost any sink into a newborn spa sesh with the Soft Sink Baby Bath, designed to cushion + cradle baby from head to toe. Sides snap together to support a newborn, dries out quickly and folds up for easy storage and travel. Made of quick dry material, the Soft Sink Baby Bath is machine washable - or simply hang to dry. We sink it's pretty neat.