Essentials

Zippee is a silicone activity toy perfect for 6months+. Little fingers can't resist Zippee's flexible and soft teething edges, textured cords and easy to hold grips. Babies and toddlers love pulling Zippee's cords from side to side and hearing and feeling the various sounds and vibrations the cords make.

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products including the #1 most-registered for baby product, NoseFrida the SnotSucker, and our post-delivery care must-have, FridaMom Upside Down Peri Bottle. Wrapped in a reusable pouch, with a customizable gift tag, Bitty Bundle of Joy is the ultimate shower gift kit.

The Breast Mask for Engorgement is filled with cabbage, jasmine + sage to give your boobs some sweet relief and make engorgement less of a pain in the boob. Designed with breastfeeding moms in mind - no artificial fragrances phthalate or parabens. Self-care solution when it comes time to stop breastfeeding or when you just need to slow the flow without the cabbage leaves in bra.

Bright Yellow Colorway - Put the brushing battle to bed! The Toothhugger's unique triple-angle brush head attacks plaque fast by cleaning all sides at once. Specially designed with little brushers in mind, its easy-to-hold handle suctions to surfaces, while soft bristles are gentle on sensitive gums and even change colors to let you know when it's time to replace.

Toss the hospital peri bottle and get this bidet for your vajay. It's the MomWasher for relief and postpartum care down there.

Poo + Pee Potty Liners make quick work of cleanup during potty training. These leak-proof and super absorbent liners are designed for the 3-in-1 Grow-With-Me Potty but fit most potty chairs. Before your kid is ready to go #1 or #2, secure a Poo + Pee Potty Liner around the potty bowl and place the super-absorbent pad inside the liner. Once your kid has done their biz, tie the liner's handles in a knot and toss.