Essentials

Bright pink Colorway on Baby's new best buddy! Made entirely of soft, safe silicone, this squishy little sidekick is soothing for sore gums and fascinating for little fingers to grab, hold, and feel.

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say "sayonara" to snotty noses.

Our Breast Milk Collection Attachment is the latest innovation to the GentleBottle transitional feeding system. It is designed to let moms express milk letdown directly into a GentleBottle. You can either swap to our freezer safe silicone storage lid for longer breast milk preservation or to a GentleBottle nipple if you’d like to feed your baby directly without risking any potential contamination or milk loss during transfer. It can be easily taken apart and is much easier to clean vs traditional one-piece silicone breast milk catcher/manual breast pump that has many “difficult to clean and hard to reach” areas.

PLEASE FEED THE ANIMALS. He’s the biggest creature in the sea so naturally he’s worked up an appetite. Squeeze CHOMP’s tail fin and his soft, flexible jaw opens wide enough to gobble up sea creatures (and occasionally naughty children). Not only is he cute, he encourages hand-eye coordination—so you’ll love him as much as the little ones do.

THE TRUE ORIGINAL Boon's GRASS is the original countertop drying rack that gave a fresh look to countertops everywhere. From bottles to pacifiers, it holds all of your baby accessories as they air dry on the flexible blades that resemble real grass. Water drains into the lower tray, where it's completely contained. And it's got a sweet, natural presence, like a meadow full of baby deer. Only smaller. And without the deer.

Be ready for anything baby throws your way. The Ultimate Baby Kit is your one-stop, curated assortment of fuss-busting solutions, including ten health and wellness, grooming, and teething must-haves. Whether you need to conquer congestion, tame their mane, or soothe sore gums, consider yourself armed and ready. Plus a "Keep-It-All-In-Place" Case helps you keep your [kit] together when on the go. It's our biggest, most comprehensive baby kit aka the ultimate baby shower gift and registry essential.