Essentials

The #1 diaper bag that fits new-parent must-haves. Meet the Indi Diaper Backpack, with room for everything you need for those first few years of life with baby. Specially designed for new parents (or those with multiple tots and toddlers) but loved by all, the Indi's multiple pockets keep it all organized without weighing you down. It's the perfect sidekick for family travel, checkups, errands, and daycare drop-off. Bring your small portable pump, lots of diapers, creams, a change of clothes, shoes, a blanky—all with room for your tech and essentials, too. Cushioned, easy-clean neoprene means this low-maintenance bag always has your back. No kids? No prob. This spacious pack has a cool, clean silhouette that works as hard at the office as it does for parenting.

Leopard Spin & Pop. Your baby will have lots of fun with this colorful spinner. Simply press the animal’s head to send the leaves spinning. Featuring bright pop-its made of 100% silicone, this fidget spinner is perfect for keeping baby busy – during playtime, mealtime and changing time.

The perfect mix of classic style and cozy comfort! Our Polo Long Sleeve Shirt made with Viscose from Bamboo is made to keep your little one looking sharp and feeling warm all season long. With a soft collar and easy snap button details, it’s great for layering or wearing on its own during chilly fall and winter days. Pair it with pants or leggings for a look that’s both playful and polished.

Skip the chilly teething rings and help baby soothe their sore gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable gum massagers made of BPA-free silicone. Each of the four sides is designed with shapes and textures to reach and relieve teething pain, while stimulating gums in the front + back. Sit back and chill while baby chomps away.

Cinnamon colorway on the innovative channel bowl - paired with a spoon - get the last drop out without tilting or picking up the bowl!

The Bashful Beige Bunny Blankie combines our most loved Bashful Bunny character’s long lop ears, pink suedette nose, embroidery eyes and soft squashy paws with a blankie made from the same cloud soft, tan coloured fur in recycled fibres. Neatly rolled and tied with a Baby Jellycat grosgrain ribbon, this is an exquisite gift of endless comfort and timeless charm.