Essentials

Adorable transportation inspired silicon teething ring with flash card style 'keys'

Snuffles for story time! What would it be like to have spines and paws? The If I Were A Hedgehog Board Book invites little ones to think and imagine. With tough board pages and joyful colours, it’s a lovely gift for woodland loving tots. A merry romp around the garden, with feely panels of silky-soft fluff.

Keep toys in reach and off the floor with this new proprietary tether designed specifically for your baby's toys. No more lost toys thrown out the side of the stroller. Now you can ensure that your baby's toys will always be within reach, with a safe silicone tether that attaches to the Busy Baby Placemat or can be used on its own anywhere you go!

Modern floral with tan and lilac colors on the fuss free coverall: we took our best-selling magnetic footie and designed it as a one-piece without the feet. magnetic closures line the front to ensure quick and quiet changes, while eco-friendly TENCEL™ modal makes this baby wardrobe staple silky soft, breathable, and gentle on sensitive skin. temperature-regulating properties will keep you warm in winter, cool in summer, and oh-so comfortable year round.

A school of deep sea fish swim across the no drama pajama short sleeve set. This set comes complete with magnets at the neck so kids can dress themselves before bed. (read: no over-the-head struggles.) eco-friendly TENCEL™ modal fabric is soft on skin, breathable, and created with a snug fit.

Dad, you're the best! A charming pressie, the Daddy and Me book celebrates all we love about dads. This gorgeous hardback follows a puppy off on adventures with their caring daddy. From trips to the farm to hunting for bugs, it's a tale of kindness, fun and discovery. Perfect for bedtime - goes great with a cuddle!