Essentials

Keep toys in reach and off the floor with this new proprietary tether designed specifically for your baby's toys. No more lost toys thrown out the side of the stroller. Now you can ensure that your baby's toys will always be within reach, with a safe silicone tether that attaches to the Busy Baby Placemat or can be used on its own anywhere you go!

Modern floral with tan and lilac colors on the fuss free coverall: we took our best-selling magnetic footie and designed it as a one-piece without the feet. magnetic closures line the front to ensure quick and quiet changes, while eco-friendly TENCEL™ modal makes this baby wardrobe staple silky soft, breathable, and gentle on sensitive skin. temperature-regulating properties will keep you warm in winter, cool in summer, and oh-so comfortable year round.

A school of deep sea fish swim across the no drama pajama short sleeve set. This set comes complete with magnets at the neck so kids can dress themselves before bed. (read: no over-the-head struggles.) eco-friendly TENCEL™ modal fabric is soft on skin, breathable, and created with a snug fit.

Sweet hatchlings with baby lambs and pink accents as well on this two piece take me home set. Get your little one ready for their big debut with our Take Me Home Set! This cozy, made with luxuriously soft viscose from bamboo adorable set features roll-over cuff pants that are soft and comfy, ensuring your baby is snuggled up in the softest fabric. Pair it with our cute beanie hat and matching swaddle for the perfect going-home look—comfort, style, and warmth all wrapped up in one!

Dad, you're the best! A charming pressie, the Daddy and Me book celebrates all we love about dads. This gorgeous hardback follows a puppy off on adventures with their caring daddy. From trips to the farm to hunting for bugs, it's a tale of kindness, fun and discovery. Perfect for bedtime - goes great with a cuddle!

Tethers come in handy on or off the mat! They can be looped around stroller straps or used all together in each of the corners of the mat. Wrapped around the carrier handle - the mat can dangle multiple toys to keep your little one entertained while you are out for a walk or waiting for appointments, etc.