Essentials

This simple, four piece block is illustrated with warm bright colors and simple graphics. Challenge your toddler to create 4 different animal pictures using the tray to keep them safe. A fantastic first toy for your toddler, as it helps to develop hand eye coordination, spatial thinking, and concentration.

Time to practise your roar with the If I Were A Lion Book! The perfect read for sleepy scamps, this board book’s choc-full of colours and fun. Little ones will love the feely pages and the cheeky tail poking out from the top. Soon they’ll be wishing to join David Attenborough on safari!

Simple clear and white frost colorway on the Olababy Bottle Transitional Set is part of the Olababy Gentlebottle Encouragement Feeding System. Our products are designed to help our babies overcome challenges that arise at each feeding stage. Our idea is to provide the best feeding tools for the job to assist their ongoing growth, to encourage self confidence and independence at every stage.

a bouncy little set of ballerinas on super soft and stretchy modal fabric with magnetic closures for ease of use and fold over cuffs at hands and feet (depending on size)

our baby blanket is a lightweight layer made of modal, perfect for snuggling at home or and on-the-go excursions. it's perfectly size for use as a stroller blanket, laying over your little one in the car seat, or as an introductory blanket for young toddlers still sleeping in a crib.

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations! Their vivid textures instantly inspire little fingers to grab and feel while their soft silicone material simultaneously makes them perfect for soothing sore gums. Flip and spin the textured, plastic rings to hear them rattle brightly. Press their suction cups onto any smooth, non-porous surface to set up a stationary play space and then pull them off to hear their loud and exciting POP. They’re sure to become baby’s new favorite toy!