Essentials

Start those oral health habits young and keep them going with the Grow-With-Me oral care set complete with two manual toothbrushes that promote brushing independence. At six months, you can graduate from the "finger puppet" brush and give your kiddo the Training Toothbrush for Babies - a food grade silicone brush that's easy for little hands to hold and massages sensitive gums. Level-up to the Training Toothbrush for Toddlers when your little one has a mouth full of teeth. Triple-angle bristles brush all three sides of teeth at once, while the soft silicone handle is easy for small hands to grip. Get this set and your little one will be ready for the big [brushing] leagues in no time!

The hostipal bag must have kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pack in your hospital bag and you're good to go!

THE BEST THING IN THE TUB SINCE YOUR KID What do we not love about baby bath mats? They’re too small (annoying), they’re stiff (ouch) and water gets trapped underneath them (nasty). Well, no more. RIPPLE covers a large portion of your tub, has a super soft textured surface to prevent slipping and, get this: features a built-in hook for hanging and drain holes that expel water. The effect on bath time is gonna be epic.

Rinsing the day off of your little one is about to get a whole lot easier thanks to this easy-flow bath rinse cup. Get two ways to pour with the Control The Flow Rinser - a gentle rain shower for newborns, or a waterfall for toddlers, keeping water out of their eyes + ears for a quick, painless soap and shampoo rinse. Just fill + wash away dirt off their shoulders.

Fill the bath and simply drop in a Bath Squiggler and watch. The Squiggler fizzes away, colouring the water while scenting the air with a fruity fragrance. The magic, however, is what happens next. As the Squiggler dissolves, out pops a cute sponge character - 20 characters in 4 different colours that change periodically.

When your kiddo's airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in soothing aromas! With eucalyptus and lavender oils, our Vapor Bath Bombs will help get you through cold & flu season. And hey, they work for adults, too!