FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
Be ready for anything baby throws your way. The Ultimate Baby Kit is your one-stop, curated assortment of fuss-busting solutions, including ten health and wellness, grooming, and teething must-haves. Whether you need to conquer congestion, tame their mane, or soothe sore gums, consider yourself armed and ready. Plus a "Keep-It-All-In-Place" Case helps you keep your [kit] together when on the go. It's our biggest, most comprehensive baby kit aka the ultimate baby shower gift and registry essential.