JELLY CAT

Halloween is Skeleton Bob’s time. He runs the most beloved haunted house in London – it’s the perfect blend of fun and frightening. Every cobweb is artfully placed, and every creaky floorboard is meticulously tuned. He’s not scary, exactly – more... invested. With polished bones, a booming voice, and an encyclopaedic knowledge of ghost stories, Bob believes in atmosphere over actual terror. (“Jump scares? Dreadfully uncouth.”) Visitors are gently spooked, thoroughly impressed, and often leave with a complimentary cobweb. Bob insists they’re authentic – don’t ask where he gets them!

Timmy Turtle insists he’s not enjoying himself. The hat was a gift. The scarf’s on backwards. And frankly, the music’s too loud. But for someone so staunchly anti-festive, he’s suspiciously good on the ice. Where others wobble, Timmy glides. His shell provides perfect balance; his scowl, lazer focus. He claims it’s just physics – “a low center of gravity” – but there’s more to it than that. The triple turn last Thursday? Entirely intentional. Catch him early, before the crowds arrive, and you might see it. But mention it? He’ll deny it ever happened.

Amuseables Apple is currently backpacking across Canada. She’s now ticked off white-water rafting from her bucket list, and her leaf (worn angled, beret-style, ever since the French quarter of Toronto) still hasn’t dried. She’s up for just about anything, especially if it involves a view! Her next location? New York. The skyline. The subway. The legendary cheesecake slice at the Jellycat Diner… Apple’s got dreams. Big dreams. And she’s already booked a diner table for two – fancy splitting a cheesecake slice?

Amuseables Latte opens the café doors at eight o’clock on the dot – and not a minute later! A brilliant barista, she runs the counter like clockwork – one eye on the steamer, one on the regulars – and is renowned for her smooth service. Customers adore her. Her latte art is the stuff of legends. She even got a smile out of Ricky Rain Frog, after recreating his new rubber ring in micro-foam form…Soft, layered, and topped with fluffy whipped cream, she’s got your morning covered.

Amuseables Sardine Tin is a master of efficiency. As part-time logistics manager at Swinley Boar’s Boar Store, he’s in charge of inventory, crate-stacking, and ensuring all supplies are tinned, tagged, and bagged for action. He’s got a spreadsheet for everything (organized by brine level, of course) and although some think meticulous efficiency might be boring, he’s surprisingly good company once he opens up. Never ask what’s in tin number four, though… He’s sworn to secrecy!

Consider Amuseables Sun Pouch your pocketful of portable sunshine… Finished with yellow fur, tiny boots and a zip-top close, this accessory staple is modeled after Amuseables Sun: amateur weather presenter (her motto: optimism first, accuracy second) and general joy to be around. Keep your essentials on hand and step out shining – no matter the weather outside!