JELLY CAT

Spookipaws Cat is terrifyingly lucky. Black fur, midnight tail, sharp little stare? She’s the good omen of all good omens! For Spookipaws, vending machines double-drop. Every flight she has a spare seat next to her. Her umbrella? Never lost. Her toast? Always lands butter-side up. At Halloween, her luck goes into overdrive. Full-size chocolate bars. Never a single raisin. Even Timmy Turtle agreed to wear a costume once. “A moment of madness,” he muttered. She just winked. Stick close. You might catch a little of the magic.

Amuseables Apple is currently backpacking across Canada. She’s now ticked off white-water rafting from her bucket list, and her leaf (worn angled, beret-style, ever since the French quarter of Toronto) still hasn’t dried. She’s up for just about anything, especially if it involves a view! Her next location? New York. The skyline. The subway. The legendary cheesecake slice at the Jellycat Diner… Apple’s got dreams. Big dreams. And she’s already booked a diner table for two – fancy splitting a cheesecake slice?

Amuseables Latte opens the café doors at eight o’clock on the dot – and not a minute later! A brilliant barista, she runs the counter like clockwork – one eye on the steamer, one on the regulars – and is renowned for her smooth service. Customers adore her. Her latte art is the stuff of legends. She even got a smile out of Ricky Rain Frog, after recreating his new rubber ring in micro-foam form…Soft, layered, and topped with fluffy whipped cream, she’s got your morning covered.

Ever since making her debut at the Jellycat Fish & Chips Experience, Amuseables Michelle Mussel has been the name on everyone’s lips. With her camera-ready shell and a natural gift for acting, she’s become the star of the season. Not that she’s fazed. Michelle’s from a Cornish rock pool, after all, and still goes back every weekend – press permitting! Fame’s great and all, but family comes first. Nothing beats cream tea and a catch-up with cousins. (And for the record – it’s jam first. Always!)

Amuseables Sardine Tin is a master of efficiency. As part-time logistics manager at Swinley Boar’s Boar Store, he’s in charge of inventory, crate-stacking, and ensuring all supplies are tinned, tagged, and bagged for action. He’s got a spreadsheet for everything (organized by brine level, of course) and although some think meticulous efficiency might be boring, he’s surprisingly good company once he opens up. Never ask what’s in tin number four, though… He’s sworn to secrecy!

Consider Amuseables Sun Pouch your pocketful of portable sunshine… Finished with yellow fur, tiny boots and a zip-top close, this accessory staple is modeled after Amuseables Sun: amateur weather presenter (her motto: optimism first, accuracy second) and general joy to be around. Keep your essentials on hand and step out shining – no matter the weather outside!