Jellycat Collections

Amuseables Apple is currently backpacking across Canada. She’s now ticked off white-water rafting from her bucket list, and her leaf (worn angled, beret-style, ever since the French quarter of Toronto) still hasn’t dried. She’s up for just about anything, especially if it involves a view! Her next location? New York. The skyline. The subway. The legendary cheesecake slice at the Jellycat Diner… Apple’s got dreams. Big dreams. And she’s already booked a diner table for two – fancy splitting a cheesecake slice?

Adorable, snuggly and very, very cosy, let’s welcome the wonderful Peanut Penguin! Vintage-inspired in the baby-softest fur, he’s got icebergs full of cute charisma! Toddlers will love his friendly face and fuzzy flippers. Time to shake a tail feather and slide across the snow!

Allexi Alligator is head chef at Gator’s Gap: a celebrated (and entirely meat-free) diner nestled in the Louisiana marshland. Renowned for his tofu chowder and okra gumbo, Allexi gives classic Southern staples a veggie twist – and takes pride in feeding just about everyone who wanders into his swamp. Even Amuseables Peanut, who, wildly off-route, found himself in need of some sustenance after gator-frogging across the Gap, got a warm Southern welcome. (Allexi didn’t charge him a dime. After all, it’s not often someone cartwheels through the mid-lunch service!)

Amuseables Sports Tennis Ball is never off-duty. When he’s not on court, he’s in the booth, offering running commentary with American cousin Baseball, who favors stats over storytelling (to Tennis Ball’s dismay). He’s sharp-eyed, fast-talking, and prone to slow-mo replays of his own serve. Pickleball says it’s a habit. He calls it analysis. They first met during a transatlantic rally and still train together most mornings – provided the mics are off! Got a sporting opinion? He’s got a mic, and time for your take.

Mustard and thrills. Amuseables Hotdog’s dream combo. A fairground fiend, he’s first in line for every ride, from spinning teacups to the loop-de-loop (even if his bun gets a little windblown). The louder the screams, the bigger his grin – though he does insist on holding someone’s hand at the top. Safety, after all, is key. Catch him by the candyfloss stand, plotting his next rollercoaster run. And yes – he’s got a season pass.

Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in showstopping packaging. Glow-in-the-dark lettering: check. Boxes bejeweled with googly eyes: check. Cobweb trim: check. His most famous creation – Mallow Mischief – was a runaway success: a fusion of gooey goodness and unexpected flavors (pickled egg and honey, anyone?). Looking for treat (or trick) ideas? Bob’s already got a vision board for next Halloween’s inspo!