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Born from Science. Inspired by Nature. Trusted by Parents:

Mati Avshalomov is an architect and father of four who was troubled by the chemical-heavy formulas in mainstream baby products. Unable to find something better, he spent a decade developing his own — working alongside dermatologists, allergists, and chemists — until he created a formula pure enough for his own children. That formula is now protected by international patents and trusted by parents worldwide.