Amuseables Apple is currently backpacking across Canada. She’s now ticked off white-water rafting from her bucket list, and her leaf (worn angled, beret-style, ever since the French quarter of Toronto) still hasn’t dried. She’s up for just about anything, especially if it involves a view! Her next location? New York. The skyline. The subway. The legendary cheesecake slice at the Jellycat Diner… Apple’s got dreams. Big dreams. And she’s already booked a diner table for two – fancy splitting a cheesecake slice?
Halloween is Skeleton Bob’s time. He runs the most beloved haunted house in London – it’s the perfect blend of fun and frightening. Every cobweb is artfully placed, and every creaky floorboard is meticulously tuned. He’s not scary, exactly – more... invested. With polished bones, a booming voice, and an encyclopaedic knowledge of ghost stories, Bob believes in atmosphere over actual terror. (“Jump scares? Dreadfully uncouth.”) Visitors are gently spooked, thoroughly impressed, and often leave with a complimentary cobweb. Bob insists they’re authentic – don’t ask where he gets them!
Spookipaws Cat is terrifyingly lucky. Black fur, midnight tail, sharp little stare? She’s the good omen of all good omens! For Spookipaws, vending machines double-drop. Every flight she has a spare seat next to her. Her umbrella? Never lost. Her toast? Always lands butter-side up. At Halloween, her luck goes into overdrive. Full-size chocolate bars. Never a single raisin. Even Timmy Turtle agreed to wear a costume once. “A moment of madness,” he muttered. She just winked. Stick close. You might catch a little of the magic.
If you’re throwing a Halloween party, there’s only one DJ you want. Nay, one DJ you need! And that’s Ooky Jack O Lantern. All glow, all go, and absolutely no cobweb classics. With his infectious grin and a playlist that jumps from monster funk to ghostly disco, he’s a pumpkin of many talents. He works closely with Amuseables Cassette Tape – she handles the old-school mixes while he adds the spooky flair. And if you hear an unexpected beat drop in the middle of trick-or-treating? That’s probably Ooky, queuing up his pumpkin remix.
He may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavors and accompanying spells (none of them have worked yet), Heccaty takes fruity concoctions to new heights. Drinks are brewed in cauldrons and served with a twist of theatrical flourish. His “Potion of Peppermint Clarity” is a certified Halloween classic – especially when paired with a savory snack. Looking for something with zing, glitter, and a fog effect? Heccaty’s your owl!
Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in showstopping packaging.
Glow-in-the-dark lettering: check. Boxes bejeweled with googly eyes: check. Cobweb trim: check. His most famous creation – Mallow Mischief – was a runaway success: a fusion of gooey goodness and unexpected flavors (pickled egg and honey, anyone?). Looking for treat (or trick) ideas? Bob’s already got a vision board for next Halloween’s inspo!