Essentials

Blush Colorway. Our Baby Blanket is loved for its breathable weight and touchable texture. Made of OEKO-TEX® certified and responsibly sourced cotton in a luxe lofty waffle weave and offered in our signature colors. It’s perfect for cuddling, tummy time, and outings. It’s the perfect gift for new parents or your own little one.

Sweet bernie the bear in tan. The Give Back Buddy collection was designed for gifting and double giving. Each pacifier lovey gives 2 meals to a child in need. Betty the Bunny will quickly become baby’s first and favorite lovey.

Messenger style in deep orange with gray accents, features the patented strap that reduces pressure on your back and shoulder.

In The Very Brave Lion, a little cub talks to his daddy about growing up. He learns it's ok to be scared sometimes, and that kindness and love are all that matters. A poetry fable with plenty of heart and beautifully sweet illustrations.

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Includes the Snotsucker nasal aspirator, disposable hygiene filters, and the NoseFrida Saline Snot Spray.

A natural solution for colic, constipation, and other gas-related problems, the Windi works instantly and does not require ingestion of any drops or medication. The Windi is a single-use tube that helps babies get rid of excess gas.