Essentials

Let your imagination run wild and build a medieval fantasy world complete with a functional catapult, a king and queen, 2 knights, a horse and even a flying dragon! Consists of 47 pieces.

Alphabet design on this Silisoft Bib that features a waterproof top and a lightweight silicone catch all pocket for easy feeding.

Bright pink Colorway on Baby's new best buddy! Made entirely of soft, safe silicone, this squishy little sidekick is soothing for sore gums and fascinating for little fingers to grab, hold, and feel.

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say "sayonara" to snotty noses.

Our Breast Milk Collection Attachment is the latest innovation to the GentleBottle transitional feeding system. It is designed to let moms express milk letdown directly into a GentleBottle. You can either swap to our freezer safe silicone storage lid for longer breast milk preservation or to a GentleBottle nipple if you’d like to feed your baby directly without risking any potential contamination or milk loss during transfer. It can be easily taken apart and is much easier to clean vs traditional one-piece silicone breast milk catcher/manual breast pump that has many “difficult to clean and hard to reach” areas.

PLEASE FEED THE ANIMALS. He’s the biggest creature in the sea so naturally he’s worked up an appetite. Squeeze CHOMP’s tail fin and his soft, flexible jaw opens wide enough to gobble up sea creatures (and occasionally naughty children). Not only is he cute, he encourages hand-eye coordination—so you’ll love him as much as the little ones do.