Essentials

Did you know Amuseables Potato is a certified fitness coach? Well, now you do! True, his methods are a little unconventional, but the results have been surprisingly effective… From strength-napping to fridge-door athletics (every snack run counts!), he’s developed a devoted fanbase. He credits his success to his signature move: the stretch-and-snooze. “Form is everything,” he insists, from the comfort of a blanket pile. Together with Amuseables Sports Kettlebell, he’s leading a fitness revolution – one rest day at a time. Sign-ups are open. Sofa optional.

As front of house at the Jellycat Patisserie, Amuseables Croissant greets every guest with a bow, a beaming smile and – if you're lucky – a chocolate sample from the tray. He’s quietly smitten with Head Chef Brigitte Brioche (though Amuseables Coffee Cup says it’s obvious), and spends weekends at Gare du Nord, timing the Eurostar to the second. Trainspotting might not be the most Parisian of pastimes, but Croissant’s committed. He’s even planning a London café (and rail) tour – just as soon as he plucks up the courage to invite Brigitte…

Inspired by the beloved Bashful Fox Cub, the Bashful Fox Cub Musical Pull is a melody-making soother to help little ones drift off and dream. With soft orange fur and a bushy little tail, the little fox holds tight to a concertina pull under a soft cream star. Gently draw it down and an original Jellycat lullaby will play, filling the air with calm and charm...

Some say Amuseables Pickle is an acquired taste. He prefers the term cult classic. Zingy, freckled, bright-eyed and booted, he’s a natural in the spotlight, whether hosting open mic night or lecturing on brining. In fact, he’s probably the most confident gherkin you’ll ever meet! His best friend? Amuseables Ice Cream. It doesn’t matter that one’s salty and one’s sweet, or that Pickle loves the limelight while Ice Cream likes to chill. Somehow, they just work – and they’d be thrilled to have you join the party!

Inspired by the much-loved Rufferty Puppy, this gentle musical pull is a naptime essential. A velvety cream star hides the lullaby inside – just tug the Puppy below to hear a soft, soothing tune. Designed to attach easily to cots, prams and playpens, it brings comfort (and sweet dreams) wherever it goes.

Introducing Lucy. She is so adorable and is made in a luxurious soft textured white boucle fabric with creamy yellow velour feet and beak. Lucy is 13 ½ inches tall and is filled with soft polyester. Her eyes are embroidered making her safe for all ages, including baby. She is sure to become your little one’s BFF and makes a perfect gift for any occasion, including welcome home, birthdays, and holidays.