Essentials

Mustard and thrills. Amuseables Hotdog’s dream combo. A fairground fiend, he’s first in line for every ride, from spinning teacups to the loop-de-loop (even if his bun gets a little windblown). The louder the screams, the bigger his grin – though he does insist on holding someone’s hand at the top. Safety, after all, is key. Catch him by the candyfloss stand, plotting his next rollercoaster run. And yes – he’s got a season pass.

Amuseables Burger knows the scene. With a soft bun and the chunkiest patty in town (gherkins, always), he’s been flipping out orders since the New York deli rivalry began. For years, it was all about competition: who had the better bread, the sharper cheese, the crispier edge. But lately, things have mellowed. He and Amuseables Bagel have even been spotted chatting over late-night coffee, swapping ideas – maybe even recipes… Nothing’s confirmed. But if a Bagel-Burger diner opens next spring, you didn’t hear it from him.

He may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavors and accompanying spells (none of them have worked yet), Heccaty takes fruity concoctions to new heights. Drinks are brewed in cauldrons and served with a twist of theatrical flourish. His “Potion of Peppermint Clarity” is a certified Halloween classic – especially when paired with a savory snack. Looking for something with zing, glitter, and a fog effect? Heccaty’s your owl!

Hocus Crow has a passion for the past – particularly the ghostly bits. Graveyards at dusk, medieval curses, haunted tapestries, he loves it all. He insists he once saw a ghost toad wearing Victorian ruffles – possibly related to Ricky Rain Frog (“Same glare,” he says gravely). Whether or not the sightings are real is beside the point. Hocus lives for the lore. Bartholomew Bear swears Hocus’ Halloween party stories are the best! And he loves his midday mystery tours – they’re less scary than his midnight mystery tours (rumor has it, Hocus created the midday tour just for Bartholomew).

Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in showstopping packaging. Glow-in-the-dark lettering: check. Boxes bejeweled with googly eyes: check. Cobweb trim: check. His most famous creation – Mallow Mischief – was a runaway success: a fusion of gooey goodness and unexpected flavors (pickled egg and honey, anyone?). Looking for treat (or trick) ideas? Bob’s already got a vision board for next Halloween’s inspo!

Mysti Ghost is the mastermind behind some of the most talked-about Jellycat soirées – her events need to be seen to be believed! Think luminous garlands, floating balloon formations, and the kind of entrance that makes guests gasp. Literally. Admittedly, her music taste leans paranormal (expect a lot of spooky synths), but once the lights dim, and the cobweb disco ball spins… Well, you’ll be glad you RSVP’d.