You have no items in your shopping cart.


Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.

View as Grid List
Sort by

3-in-1 Grow-With-Me Potty | by Frida Baby

The 3-in-1 Grow-With-Me Potty is a complete potty training solution that adapts with your kid as they transition to the diaper-free lifestyle. Toilet trainees can get comfy on the commode using the potty, and when they're ready, the potty seat converts into a toilet topper for the adult toilet. Flip the potty base over, and it's the perfect stool to help them step up to the toilet. The potty is comfy and sturdy with handles and includes a splash guard to help stop the spray. Our easy-clean design keeps them comfy so they can focus on the task at hand - potty liners fit securely around the bowl and sit below the seat so that liners never touch their bum. The 3-in-1 Grow-With-Me Potty comes with 2 leak-proof Poo + Pee Potty Liners to get you started.

3-in-1 Nose, Nail + Ear Picker

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties + gunk out of all bodily crevices. Safety design ensures tip from going in too far up nose & ear.

3-in-1 True Temp Thermometer - by Frida

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10 second quick read with an automatic second check, so you don't have to second guess. Plus the Parent Proof Stopper + LED lights makes tush temp checks worry-free.

4-in-1 Grow-With-Me Bath Tub - by Frida Baby

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn washer to baby bath. Remove the smart sling completely and you've got a toddler-ready tub. Hang the whole shebang to dry with its built-in hook. It's a bath made in heaven! This product is oversized shipping and has a $19.99 shipping charge

4-in-1 Teether + Storage Tray Not Too Cold to Hold - by Frida Baby

Skip the chilly teething rings and help baby soothe their sore gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable gum massagers made of BPA-free silicone. Each of the four sides is designed with shapes and textures to reach and relieve teething pain, while stimulating gums in the front + back. Sit back and chill while baby chomps away.

Adjustable Nursing Pillow - by Frida Baby

Find the breast lap-to-latch position in just one pillow. The Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right height for your size, plus different cushioning levels to cradle as much or as little as baby needs. Simply stack, adjust, latch + relax.