FRIDA BABY

Skip the chilly teething rings and help baby soothe their sore gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable gum massagers made of BPA-free silicone. Each of the four sides is designed with shapes and textures to reach and relieve teething pain, while stimulating gums in the front + back. Sit back and chill while baby chomps away.

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightlight. Remove dust mites, mold spores and air pollution thanks to the easy-change HEPA air filter. Choose from two sleepy sound options, three fan speeds and four nightlight colors to create the perfect ambiance for your kiddo to fall asleep. Simply plug in and breathe easy.

Turn almost any sink into a newborn spa sesh with the Soft Sink Baby Bath, designed to cushion + cradle baby from head to toe. Sides snap together to support a newborn, dries out quickly and folds up for easy storage and travel. Made of quick dry material, the Soft Sink Baby Bath is machine washable - or simply hang to dry. We sink it's pretty neat.

Rinsing the day off of your little one is about to get a whole lot easier thanks to this easy-flow bath rinse cup. Get two ways to pour with the Control The Flow Rinser - a gentle rain shower for newborns, or a waterfall for toddlers, keeping water out of their eyes + ears for a quick, painless soap and shampoo rinse. Just fill + wash away dirt off their shoulders.

The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and snot from your baby in a flash, no lung power required. The one-handed easy-grip and distraction light make it easier to wrangle your tantrum-y toddler, plus constant power means you've got this in the bag. No batteries required, simply recharge via USB and get back to sucking.

Easy as 1, 2. That's it. Breastfeeding can take its toll on your nipples. So save your sore, fed up nips with a 2-step set made to soothe + hydrate. It's the ultimate nipple play.