Plush

Running makes Amuseables Philippe Palmier feel so good, he takes every opportunity to hit the trail. Birthday cards aren't posted – they're hand-delivered via the coastal path. Low on sugar? He'll jog to a neighbor… on the other side of the park. Errands no longer feel like chores if you're cheerful about them. Longer distances are never a problem: he always has plenty of puff.

Amuseables Baguette is the official doorman at the prestigious Jellycat Patisserie, where only the finest pastries mingle. He greets every guest with a smile and bonjour (even those who breeze in fashionably late). But while he adores Paris, he’s never been the type to stay in one basket. Visiting Amuseables Toast in London, comparing crunch with Amuseables Pretzel in New York… He loves a transatlantic adventure – provided he can secure a first-class seat, naturellement.

Looking for Leola Bear? You’ll likely find her in her South London studio – surrounded by painting, sculptures and fashion designs. When she’s not there, she’s off traveling; looking for inspiration – and the perfect shade of plum. A talented, distracted artist (with a habit of reheating the same mug of tea three times), Leola always gets lost in the process. She can’t help it – when inspiration strikes, the hours just melt away… Fortunately, her cousin Bartholomew Bear is always on-hand with a tea top-up and (slightly squashed) plate of biscuits. He knows the drill! He also happens to be her favorite muse. She’s made every one of his costumes, from the ruby fluff of his Heartthrob stage outfit to the Bat Bear cape that he wore for a Halloween party. Even his bold Sun costume was a Leola original, designed to give him confidence for an upcoming carnival debut. One day her talent will be recognized. For now though, Leola’s happy making magical things for her friends and family.

Calling all adventure-seekers! With its sturdy, cross-body strap and tousled finish, this bag is an exploration essential. Snacks, sunglasses, (slightly chewed) tennis balls – simply zip in, and follow your nose. The world’s your oyster! The muse? Munro Scottie Dog, a proud Scotspup of fine traditions: long walks, strong opinions, and a love of shortbread (the butterier, the better). Less conventional, perhaps, is his devotion to 80s synth band, The Amuseables Beatie Hearts… But Munro is a puppy of many surprises.

Munro Scottie Dog Space Outfit attributes his longing for the stars to two things: a childhood listening to synthpop and electronica, and his lifelong love of buttery treats. He realises now there's no truth in the rumours about the moon being made of cheese, but he's committed to becoming the first Scotspup in space just in case. And there's something rather dreamy about drifting through the Milky Way to the sound of synth-y beats (with a supply of shortbread fingers, of course).

Explorer and rocketeer Zodihop Luxe Bunny left London 12 months ago. Neighbors hadn't found this odd – her last diary entry had stated she was ‘going on a trip’, so they figured she’d be back at some point. In reality, she’d successfully blasted into space – and has spent the last year orbiting the moon with broken thrusters (but plenty of treats). Being in space has evolved her a bit. Apart from the new cosmic patterning of her fur, she’s developed a real love of Martian shortbread – don't have more than three, though!