Dads are making it big in advertising these days...bout time!
We all know a few of the dedicated stay at home dads that took the initiative to devote their time and energy to the kids (cant imagine a more exhausting or rewarding career). Finally some big national companies are taking a liking to this great group of parents and actually spending some time and money to advertise about and to them. This is such a big change from as early as a year ago when a group of dads started a petition to get Huggies to pull some ads that made "dads" out to be incompetent at child rearing; encouraging their consumers to videotape dads 'trying' to diaper a child. Huggies eventually pulled the ads and apologized. Looks like the 'stay at home father' is finally getting their due and we hope the trend continues. We just love this commercial from Tide. Stay at home dads ROCK! They work hard hard hard!